Harley-Davidson is working on a new plan to attract younger riders, in fact 2 million riders over the next 10 years.How are they going to do this? Education. H-D will be launching a campaign to highlight their dealer-based rider training program. A program that will put people on a Street 500 to learn how to ride and get their motorcycle license.
Learn more about this program in the article below on TheDrive.com
Harley-Davidson Is Planning on Attracting the New Riders It Needs